Privacy Policy

Effective Date: September 22, 2026

Trela Technologies, LLC ("TrelaTech," "we," "us," or "our"), including through its Trela360 service ("Trela360" or the "Service"), respects your privacy and is committed to protecting personal information and Customer Data entrusted to us.

This Privacy Policy ("Privacy Policy") describes how we collect, use, disclose, retain, and protect information in connection with the Trela360 website, applications, Service, and related services.

This Privacy Policy applies to information collected through trela360.com, the Trela360 Service, applications, communications, and related interactions with TrelaTech, except where a separate privacy notice expressly applies.

For purposes of this Privacy Policy, "Customer Data" has the same general meaning as in the TrelaTech Terms of Service and means data uploaded, submitted, transmitted, or otherwise provided to the Service by a TrelaTech customer ("Customer"), its authorized Users, or the Customer's authorized systems.

If you are an employee, contractor, representative, customer, or other User of a TrelaTech Customer, the Customer may control the information submitted to Trela360 and may have its own privacy policies and practices. In those circumstances, TrelaTech generally processes such information on behalf of the applicable Customer to provide the Service.

1. INFORMATION WE COLLECT

Depending on how you interact with TrelaTech and the Service, we may collect the following categories of information.

A. Information You Provide Directly

Name;
Business name and job title;
Email address;
Telephone number;
Mailing or business address;
Account credentials and authentication information;
Information contained in communications with TrelaTech;
Information necessary to establish and administer a Customer account; and
Other information you voluntarily provide.

B. Account and User Information

When a Customer or authorized User accesses Trela360, we may collect information associated with the account, including User name, email address, role, account identifiers, login information, permissions, activity, and related account information.

Customers are responsible for determining which individuals are authorized to access the Service and for obtaining any notices, consents, permissions, and authorizations required by applicable law.

C. Customer Data

Trela360 may receive, process, organize, store, analyze, display, and transmit Customer Data provided by a Customer, its Users, or authorized Third-Party Systems.

Customer Data may include business, operational, customer, communications, ratings, comments, questions and answers, feedback, service-related, marketing, reporting, or other information submitted to or made available through the Service.

TrelaTech does not determine the purposes for which a Customer collects information from its customers, employees, or other individuals. Customers are responsible for the legality, accuracy, quality, content, permissions, consents, and authorizations associated with Customer Data.

Customers should not submit prohibited sensitive information to the Service except where expressly authorized by TrelaTech in writing, consistent with the Terms of Service.

D. Third-Party Systems and Integrations

Trela360 may connect to or exchange information with third-party systems, applications, databases, management systems, data sources, communications providers, artificial intelligence providers, review platforms, and other services ("Third-Party Systems").

These may include dealership management systems ("DMS"), customer relationship management systems, communication providers, social media and review platforms, Google services, AI providers, and other business applications.

When a Customer authorizes an integration, TrelaTech may access and exchange information with the applicable Third-Party System as reasonably necessary to provide the Services purchased by the Customer.

The information made available through an integration depends on the permissions, configuration, credentials, APIs, data feeds, and functionality authorized by the Customer and provided by the applicable third party.

Third-Party Systems are operated by third parties and are subject to their own terms, privacy policies, permissions, and practices. TrelaTech does not control the privacy or security practices of Third-Party Systems.

E. Google Services and Google User Data

Trela360 may allow Customers or authorized Users to connect certain Google services to Trela360.

When a Customer or User authorizes a Google integration, TrelaTech may access information made available through applicable Google APIs based on the permissions granted and the functionality being used.

Depending on the Google service and permissions authorized, information may include:

Google account information;
Name and email address;
Profile information;
Google Business Profile information;
Business locations;
Ratings, reviews, comments, and related business information; and
Other information made available through the applicable Google API.

TrelaTech accesses Google-sourced information only to provide, maintain, secure, support, and improve the applicable Trela360 functionality, or for other purposes expressly authorized by the Customer or User and permitted by applicable law and the applicable Google terms and policies.

TrelaTech does not sell Google user data.

TrelaTech does not use Google user data for targeted advertising or to develop advertising profiles about individuals.

TrelaTech limits access to Google user data to personnel, contractors, and service providers who require such access to perform authorized functions and who are subject to appropriate confidentiality and security obligations.

A Customer or User may revoke TrelaTech's access to a connected Google account through the applicable Google account or Google service settings. Revoking access may cause certain Trela360 functionality to become unavailable.

TrelaTech's access to and use of Google data is also subject to applicable Google API requirements, permissions, and policies.

F. Automatically Collected Information

When you visit our website or use the Service, we may automatically collect certain information, including:

IP address;
Browser type and version;
Operating system;
Device type;
Device identifiers;
Approximate location derived from technical information;
Referring and exit pages;
Pages and features accessed;
Date and time of access;
Usage and interaction information; and
Diagnostic and performance information.

G. Communications and Campaign Information

Where Customers use Trela360 to send email, text messages, telephone calls, push notifications, or other communications, TrelaTech may process information necessary to facilitate those communications.

The Customer is responsible for recipient lists, message content, timing, frequency, consent, authorization, opt-in and opt-out requirements, and compliance with applicable communications and marketing laws.

TrelaTech may suspend or restrict messaging functionality where reasonably necessary to address legal, regulatory, carrier, security, reputational, or operational risks.

2. HOW WE USE INFORMATION

TrelaTech may use information for the following purposes:

Providing, operating, maintaining, and supporting the Service;
Creating and administering Customer and User accounts;
Authenticating Users and maintaining account security;
Processing and displaying Customer Data;
Providing authorized DMS and other Third-Party System integrations;
Providing Google Business Profile and other connected functionality;
Providing analytics, reporting, benchmarking, alerts, and other Service functionality;
Providing customer support and responding to inquiries;
Configuring and customizing the Service;
Monitoring and improving Service performance;
Detecting and preventing fraud, abuse, unauthorized access, and security incidents;
Troubleshooting technical problems;
Complying with applicable laws, regulations, legal process, or governmental requests;
Enforcing our agreements and protecting our rights and property;
Communicating with Customers and Users about the Service;
Providing information about TrelaTech's products and services, where permitted by law;
Performing requested professional services and configurations;
Providing AI Services where purchased or enabled;
Creating aggregated and/or de-identified information that does not identify a Customer, User, or individual customer; and
Performing other purposes disclosed at the time information is collected or otherwise permitted by applicable law.

3. CUSTOMER DATA AND OUR ROLE

Customer Data remains the property of the applicable Customer, subject to the rights and licenses granted to TrelaTech under the applicable agreement.

TrelaTech processes Customer Data as reasonably necessary to provide, maintain, secure, support, and improve the Service; perform requested configurations and services; prevent fraud, abuse, security incidents, and violations; comply with applicable law; create requested reports and analytics; and create aggregated and/or de-identified information that does not identify the Customer, its Users, or individual customers.

Customers are responsible for ensuring that they have all rights, permissions, consents, notices, and lawful bases necessary for TrelaTech to process Customer Data as contemplated by the applicable agreement.

TrelaTech may access Customer Data when reasonably necessary to provide customer support; investigate technical or security issues; maintain or improve the Service; monitor compliance with applicable agreements; respond to Customer requests; prevent fraud or abuse; or comply with applicable law.

4. AI SERVICES

Trela360 may include artificial intelligence, machine learning, large language models, generative AI, automated recommendations, automated analysis, or similar functionality ("AI Services").

Where AI Services are used, TrelaTech may transmit information reasonably necessary to provide those services to applicable third-party AI providers.

Unless expressly agreed otherwise in writing, TrelaTech will not intentionally use Customer Data to train a publicly available general-purpose AI model.

AI providers may have their own privacy policies and terms, and TrelaTech may change, replace, suspend, or discontinue particular AI technologies or providers.

AI-generated information may be inaccurate, incomplete, outdated, misleading, or inappropriate and should be reviewed before reliance or communication.

5. HOW WE SHARE INFORMATION

TrelaTech may disclose information in the following circumstances:

Service Providers and Subprocessors

We may disclose information to third-party service providers and subprocessors that provide services on our behalf, including hosting, cloud infrastructure, telecommunications, analytics, security, customer support, AI, communications, and other technology services.

We require such providers to maintain appropriate confidentiality and security obligations consistent with the nature of the services they provide.

Customer-Authorized Integrations

We may exchange information with Third-Party Systems when authorized by a Customer or User and reasonably necessary to provide the applicable Service.

Legal and Regulatory Requirements

We may disclose information when reasonably necessary to comply with applicable law, regulation, legal process, subpoena, court order, governmental request, or other legal obligation.

Protection of Rights and Security

We may disclose information when reasonably necessary to detect, investigate, prevent, or address fraud, abuse, security incidents, violations of our agreements, or threats to the rights, property, or safety of TrelaTech, our Customers, Users, or others.

Business Transactions

If TrelaTech is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar corporate transaction, information may be transferred as part of that transaction, subject to applicable law and contractual obligations.

Aggregated and De-Identified Information

TrelaTech may use and disclose aggregated, statistical, and/or de-identified information that does not identify a Customer, User, or individual customer for purposes such as analytics, benchmarking, research, product development, and improving the Service.

6. COOKIES AND TRACKING TECHNOLOGIES

TrelaTech may use cookies, pixels, web beacons, log files, local storage, and similar technologies to operate and secure our website and Service, remember preferences, understand usage, analyze performance, and improve our products and services.

These technologies may include:

Essential technologies, which are necessary for website and Service functionality;
Functional technologies, which remember preferences and settings;
Analytics technologies, which help us understand usage and performance; and
Marketing technologies, where applicable and permitted by law.

You may adjust your browser settings to refuse or limit cookies. Certain portions of the website or Service may not function properly if certain technologies are disabled.

Where required by applicable law, TrelaTech will provide additional choices or consent mechanisms regarding cookies and similar technologies.

7. MARKETING COMMUNICATIONS

TrelaTech may send Customers and Users communications relating to accounts, transactions, Service functionality, security, support, and other operational matters.

Where permitted by applicable law, we may also send information about TrelaTech products, services, events, or other business-related offerings.

You may opt out of certain marketing communications by using the unsubscribe mechanism included in the communication or by contacting us using the information provided below.

Opting out of marketing communications will not prevent TrelaTech from sending necessary transactional, account, security, or Service-related communications.

8. DATA SECURITY

TrelaTech maintains commercially reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, use, alteration, or disclosure.

Security measures may include access controls, authentication mechanisms, encryption, monitoring, logging, personnel controls, infrastructure safeguards, and other measures appropriate to the nature of the information and the Service.

TrelaTech may use third-party hosting, cloud, telecommunications, AI, analytics, security, and other providers in providing the Service and will require such providers to maintain appropriate confidentiality and security obligations consistent with the services provided.

No electronic transmission or storage system can be guaranteed to be completely secure.

Customers are responsible for the security of their systems, devices, networks, credentials, Users, integrations, and Third-Party Systems.

If TrelaTech determines that Customer Data has been subject to unauthorized access that materially affects Customer Data, TrelaTech will provide notice to the Customer as required by applicable law and reasonably cooperate in investigating and addressing the incident.

9. DATA RETENTION AND DELETION

TrelaTech retains information for as long as reasonably necessary to provide the Service, fulfill contractual and legal obligations, maintain appropriate security, resolve disputes, enforce agreements, prevent fraud and abuse, and protect legitimate business interests.

During the Subscription Term, Customers may export Customer Data using export functionality made available by TrelaTech.

Following expiration or termination of a Customer's Subscription, TrelaTech may provide a commercially reasonable period for retrieval of Customer Data, subject to applicable technical capabilities and outstanding obligations.

Unless otherwise required by law or agreed in writing, TrelaTech may delete Customer Data following the applicable retrieval period.

TrelaTech may retain limited copies of information in backup systems for a reasonable period consistent with backup and disaster recovery practices.

TrelaTech may also retain information to the extent required by law, for legitimate security purposes, or as necessary to establish, exercise, or defend legal claims.

10. YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have certain rights regarding your personal information, which may include the right to:

Request access to personal information we maintain about you;
Request correction of inaccurate personal information;
Request deletion of personal information, subject to applicable exceptions;
Request information about how personal information is collected, used, or disclosed;
Request portability of certain personal information;
Opt out of certain forms of targeted advertising, sale, or sharing where applicable;
Withdraw consent where processing is based on consent; and
Appeal certain decisions regarding privacy requests where required by law.

These rights may be subject to legal limitations and exceptions.

To submit a privacy request, contact us using the information in Section 17.

We may need to verify your identity before completing certain requests. We will not discriminate against you for exercising privacy rights provided by applicable law.

11. STATE-SPECIFIC PRIVACY RIGHTS

TrelaTech is committed to complying with applicable U.S. state privacy laws.

Depending on the state in which you reside and the circumstances of our processing, additional rights or disclosures may apply, including rights relating to access, correction, deletion, portability, consent, appeals, and certain opt-out choices.

TrelaTech does not sell personal information for monetary consideration.

Where applicable law defines certain disclosures as a "sale" or "sharing" of personal information, TrelaTech will provide the rights and choices required by that law.

TrelaTech does not knowingly sell personal information of individuals under the age applicable to enhanced protections under applicable law.

Additional state-specific disclosures or mechanisms may be provided where required.

12. CHILDREN'S PRIVACY

The Service is intended for businesses and their authorized Users and is not directed to children.

TrelaTech does not knowingly collect personal information directly from children under 13 through the website or Service.

If you believe that a child has provided personal information directly to TrelaTech without appropriate authorization, please contact us so that we can investigate and take appropriate action.

13. THIRD-PARTY WEBSITES AND SERVICES

The Service or our website may contain links to third-party websites, applications, services, or resources.

TrelaTech does not control third-party websites or services and is not responsible for their privacy practices, content, security, or availability.

You should review the privacy policies and terms applicable to third-party services before providing information to them.

14. INTERNATIONAL USERS

TrelaTech is based in the United States and the Service is operated primarily from the United States.

If you access the Service from outside the United States, information may be transferred to, stored in, or processed in the United States or other jurisdictions where TrelaTech or its service providers operate.

Where applicable law requires additional safeguards for international data transfers, TrelaTech will take measures required by applicable law.

15. CHANGES TO THIS PRIVACY POLICY

TrelaTech may update this Privacy Policy from time to time to reflect changes in our practices, technology, the Service, applicable laws, or regulatory requirements.

When we make material changes, we may provide notice through the Service, website, email, or other reasonable means where required by applicable law.

The updated Privacy Policy will identify its effective date.

Your continued use of the website or Service after the effective date of an updated Privacy Policy constitutes acknowledgment of the updated Privacy Policy to the extent permitted by applicable law.

16. RELATIONSHIP TO THE TERMS OF SERVICE

This Privacy Policy should be read together with the applicable TrelaTech Terms of Service and Order Form.

The Terms of Service govern the contractual relationship between TrelaTech and its Customers, including Customer Data, Customer responsibilities, Third-Party Systems, security obligations, data retention and export, confidentiality, and other contractual matters.

Nothing in this Privacy Policy is intended to modify or expand the contractual rights or obligations established by the applicable Terms of Service or Order Form.

If there is a conflict between this Privacy Policy and an executed Order Form or applicable contractual data-processing agreement, the applicable contractual agreement will govern to the extent of the conflict.

17. CONTACT US

If you have questions regarding this Privacy Policy, our privacy practices, or wish to submit a privacy request, please contact:

Trela Technologies, LLC
Email: support@trelatech.com
Website: https://trela360.com/

Please include sufficient information for us to understand and respond to your request.

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